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Author: Kylie Garner

  [vc_video link='https://youtu.be/6jac1ep4fT8?t=111'] The COVID-19 pandemic has caused much panic throughout Australia and will undoubtedly have a devastating impact on thousands of photography business. With the Australian Government banning events and advising against unnecessary travel, meetings and social gatherings, the repercussions for small business owners, could be financially crippling. I’ve been asked by many suppliers and photographers to offer some advice, guidance and reassurance on how to survive the impact of the COVID-19 pandemic. What can we do to survive the financial strain it will have on our photography businesses? So, I want to share my knowledge with you. I hope this will help you ride out the wave, come through the other side and prevent you getting smashed against the rocks. If you want to watch the FB live on FB directly, to read and leave comments, share around with your photography and industry friends, you can click on this link: https://www.facebook.com/markrossettocoaching/videos/212212509869890/ The most common questions I’m asked are: How to manage cancellation requests. Ideas on acquiring new business to help offset the losses. Ideas on how to keep the sales funnel full. What to do about rescheduled and postponed weddings. How to capitalise on headshots, portraits and other genres of photography. How to create a plan to move forward. How to ensure business is sustainable though the outbreak. Money issues / schooling / clients spending. Fear, Anxiety and the unknown. How to boost your income in your photography business. I’ll run through these key points and hopefully, I can help you, and your business through...

Standing out in a crowded market place is hard! Not to mention a FLOODED marketing place full of photographers all vying for the same clients. So how do you capture the attention of your ideal clients, create a brand that resonates with your audience WITHOUT selling your soul? On this episode of Walk The Talk Webinar, we chat to Kate Ellis - one of Adelaide's leading pregnancy, newborn, baby, child and family photographers....

  In any business, there are two main ways to generate more revenue - you either increase your volume and take on more clients OR you increase your prices. As a photographer, increasing your volume means booking in more sessions and shooting more. Now that may be the simple solution for most photographers, but not always the best option ...

[vc_separator type='transparent' position='center' color='' thickness='' up='50' down=''] [vc_video link='https://youtu.be/sH6gdKOYcMo'] Are you tired of losing money because you don't stand out in your market? Are you getting left behind by your competitors? Getting the attention of clients can be quite difficult. Even more so when you face a lot of competition. But, you don't have to be the one biting the dust they leave behind. In a crowded room full of people offering the same services, do you want to be the first pick of the clients? If so, you need to watch this week's video, where I gave 35 Expert Marketing Ideas To Stand Out in an Oversaturated Market. Video Transcript Hey guys, Mark Rossetto here. In this video I'm going to teach you 35 expert marketing ideas to stand out in an oversaturated market. You hear it all the time: "There's just so many photographers. There's so many people around taking photos. How am I going to stand out? How are they going to find me? How are they going to choose me over someone else?" Well, when I was photographing with my studio in Melbourne, we had about 500 families per year, 200 of them were pregnancy and newborn. It's my job as the owner to make sure that our marketing is consistent and we get the bums on seats for myself, and the photographers to photograph the people we need. This is to build the business we want to have, to make the money, and to sell the wall art. So, it's really important that you continuously market and...

Could you use some extra money each month? Creating a price list and making it work for you can be one of the biggest challenges you face in business. When done correctly though, it can be a great source for increasing your regular income. In this video, I share 15 Secret Photography Price List Tricks to increase your sales. The video includes some easy and practical ways you can make your price list work for you. Let’s face it. If you make it easy for your clients to buy your artwork, it will increase your sales dramatically....

Running a successful Photography Business requires more than just great photography skills. The more time you spend planning, the more time (and stress!) you’ll save in the long run. Here’s some key steps to follow when first starting out in your photography business....

Mark Rossetto is an International keynote speaker, Master Photographer with the Australian Institute of Professional Photography (AIPP), a qualified Photography Business Coach and practitioner of NLP. He has won multiple international, national and state photography awards as well as founded and was president of the Melbourne Wedding Group. By the age of 25, Mark had a dream of running his own photography studio. However, he quickly realised that he needed far more than just great photography skills to run a successful business....