Welcome to the webinar series called “Walk the Talk Webinars” These webinars have been designed to be practical, to the point and bite-size education on business topics such as software programs (Fundy, Proselect, Animoto, CRM’s, FB ManyChat, etc) and specific business and photography skills set (IPS online, retouching, phone calls, SEO, Website layout, suppliers, etc) In these webinars Mark will arrange some of the best photographers and suppliers in Australia and around the world to give these presentations.
You will need to register for any up-and-coming webinars. If you can’t make it it will be sent to you as a recording within 48hours. But try and make the live so you can ask questions and have an open Q&A conversation.
This is going to be so much fun and I hope we see you at the next Webinar!
To stay up-to-date with all the latest Webinars and upcoming events, join Mark’s Facebook Group –https://www.facebook.com/groups/ppbnonline
Please Note: The time’s below are Australian Eastern Standard Time (AEST) please check your time zone for the correct date and time depending on where you live: https://www.worldtimebuddy.com/
Walk The Talk Webinars in 2022...
Topic: The Australian Photographic Prize – Awards
Description: Have you thought about entering photography awards, but haven’t yet taken the plunge? Have you been overwhelmed by the variety of competitions, and been unsure about the benefits of being part of an awards competition?
Would you like to know how to use award success to market your photography business? The Australian Photographic Prize is open to amateurs and pros and on offer is over $30,000 worth of prizes, trophies and opportunities for in-person and online feedback.
Join Mark as he interviews the Australian Photographic Prize Team, Karen Alsop and Robyn Campbell.
Topic: The transformation business of Digital files to finished products with Emma Zealey
Description: With over 100 people booked in the diary learn how we transformed Emma’s business from files only to finished products without compromising on her brand and getting amazing sales and raving fans along the way.
Topic: Creating loyal raving fans and get booked out with FB groups with Allison Cole
Description: Have you found your social media engagement isn’t hitting like it used to? Can’t figure your how to create a tribe of loyal raving fans? Well, that’s exactly what I’m going to talk about. Facebook groups are an amazing tool for creating incredible loyal fans! I’m a boudoir photographer however I started in the industry 15 years ago shooting families and weddings. So during this we are going to talk about groups for all genres!!! Are you ready to create an online party? Let’s do this!!!
Topic: Work smarter not harder with Imagen AI workflows with Scott Wyden Kivowitz
Description: Imagen uses game-changing technology to help make photographer’s lives easier. Allowing you to leave the tedious and repetitive editing tasks to Imagen so you can get back to focusing on what you love. Scott Wyden Kivowitz, the Content & Community Manager at Imagen, will be live answering your questions about Imagen’s photo editing services and is ready to offer his advice to questions in your photography workflows.
Topic: Creating Awesome product Videos with iMovie software and your phone with Natarsha March
Description: Create a RAD product sizzle reel using free editing software in under one hour!
This is going to be an info-bomb webinar where we capture the footage, record a script, add music and a logo then export a RAD product sizzle reel. In under an hour.
How did I learn how to create video so quickly? I worked 15 years as a video editor and producer in TV on shows such as TVNZ’s Fair Go, Ten’s Totally Wild, Big Brother and 9 Brisbane’s A Current Affair. #namedrop
Topic: Money spent is money forgotten…Check out the upgrades with Niki Sprekos
Description: Before the session has started each client has already selected and paid for a package of their choice in full… Hence Money Spent is Money forgotten. Then listen as we go through and Learn simple strategies on getting clients to upgrade and purchase products with Niki.
Topic: Generating More Leads On Instagram with Facebook Lead Ads with John Glaser
Topic: State of the Industry: Survey Results Revealed!
Description: It’s been a turbulent few years for the Photography Industry and many photographers feel the industry has changed.
Walk The Talk Webinars in 2021...
LIVE SPECIAL EVENT: Spilling The Beans On Successful Photography Studios. ELITE SECRETS EXPOSED.
HEY PHOTOGRAPHERS Ever wondered what the Top Successful Photography Studios are doing that you’re not?
- Dean Mansbridge (Zanzo Portraits)
- Tanha Basile (Winni Mini Photography)
- Brenton Spiteri (The Wedding & Portrait Studio)
- Natasha March (Family Photography By Natasha March)
Topic: Intro to Pic-Time, Your Online Selling Platform with Katrina Ferguson
Curious to know what Pic-Time is and how it can work for you and your clients? Join us for a guided tour of this powerful online sales tool and the chance to win a free 12-month plan.
Topic: SEO Made Simple: Attract Your Ideal Audience & WOW them with Killer Content with Alison Hockings
Description: SEO, keywords, organic traffic, Google rankings…it’s a minefield! Let’s make it simple.
If Google can’t find you, all your fabulous work is for nothing! Noooo!
So, let’s break it down into digestible shots of coffee. Or tea. Or TEQUILA! After all, it’s 5pm somewhere.
We’ll talk simple SEO, finding juicy keywords that convert and how to keep your audience enthralled with killer copy.
Alison Hockings is an AIPP Accredited Photographer, Copywriting Queen and SEO Sorcerous. She takes boring words, mundane sentences and jumbled paragraphs and transforms them into kick-arse copy that inspires, converts, and WOWS the pants off your audience! As well as being a word nerd, Alison is OBSESSED with everything SEO and crafting content Google LOVES.
Topic: Workflows for Efficient Client Management, Cataloguing and Backup Solutions with Fiona Staff
Description: Streamlining workflows in your business can:
- Save you time
- Eliminate stress and frustration
- Dramatically improve your productivity
- Let you focus more on your core business
In this webinar, Fiona will share some unique ways to set up your client files, show you how powerful metadata keywording can be in your business when cataloguing your images, and demonstrate some awesome tools to make the process of backing up your files seamless.
Topic: Proselect – The Perfect Selling Tool For In-Person Sales With Ron Nichols
Description: Ron, one of the creators of ProSelect, will show you the in’s and out’s of this powerful in-person selling tool.
This is the perfect webinar to come, ask questions and check out this amazing platform that I have been using for the past 15 years!
Topic: Canva and Later explained: Create and schedule your socials with Claire Pinder
Description: Create beautiful, simple posts, stories, prints, flyers and more with Canva, and combine with Later to schedule your created designs on social media, weeks in advance! Learn how these tools combine to save you time, and keep your branding and colours consistent.
Topic: How to get bookings 12 months in advance with Tanha Basile
Description: Tanha will teach us how she strategically sprinkles her marketing around though various avenues, ensuring not all eggs are in one basket. Not only does this keep her at the top of her clients minds, but also keeps her bookings flowing 12 months in advance!
Topic: The 21 Step Business Health Check For 2021 with Kate Buechner
Description: Kate’s 21 Step Business Health Check has been created to make sure you have all the things in place to have a sustainable and successful business in 2021. 2020 threw us some huge curveballs with the Carona Virus. It affected our marketing, clients buying habits, cost of doing business, Etc. It’s time to make sure we have streamlined and all set up for the win in 2021.
Topic: Remarkable Social Media: 33 Ways to Increase Engagement & Grown Your Audience with Kylie Garner
Getting your posts in your ideal client’s newsfeed is no easy task! So let’s go through 33 types of social media posts that will increase your reach, engagement, nurture a community of raving fans and turning them into loyal clients!
Walk The Talk Webinars in 2020...
Education Exchange – 30 days of FREE business education
Back in April 2020 we ran a special webinar series called the Education Exchange. It was 30 days of Free business education. Due to the Corona-virus we were all be forced to put our client facing photography business on hold… But there was nothing stopping us to use this time to up-skill and educate ourselves. This was the prefect time to work on your business and not in your business. When it was all over I wanted to make sure you hit the ground running on the other end.
These webinars took place EVERY weekday from 1st April 2020 until the 1st May 2020. At 9:30am Brisbane AEST.
We had over 500 photographers register and between 70-100 people per day. It was a huge success and I want to thank all the speakers who gave up there time for us all and all the participants who attended the zoom meetings.
Huge THANK YOU to all the speakers for your time and effort and thank you to all those who turned up and attended the education exchange.
Topic: IPS Online with Sarah Mounsey
Description: Sarah is an Australian equine photographer who has been doing IPS via zoom successfully to sell wall art and albums over the past 2 years. She will cover what we need to tell the clients before the session, what happens during the session and how to close the sale.
Topic: How to create videos for marketing and your website with Natarsha March
Description: Natarsha March was a TV video editor and producer for 15 years working on shows like Totally Wild, ACA, Big Brother and 6pm News before moving to photography. She will be doing a live video edit creating a promotional video from scratch using free video editing software. The live edit project will include importing media, editing the media together, adding music, a voice track, your logo as a graphic and exporting the finished project back out. It sounds like a lot but its more simple than you might think!
Topic: SEO growth hacks you can implement today with Kylie Garner
Description: SEO Growth Hacks – Looking to get more organic traffic to your website? Then tune into the Webinar where Kylie will walk us through 10 actionable SEO growth hacks you can implement today to help improve your website rankings!
Topic: Tave’ Set up, workflow, hints and tips with Kate Buechner
Description: Kate has run über photography for 17 yrs. She has been using tave for the past 10 yrs, & it is the most used piece of software in her business. It allows her to keep on top of photographing over 500 sessions a year. She will cover the benefits of Tave & some simple ways to start the setup process in your business.
Topic: FB Bot automation using Manychat with Iain Sim
Description: Iain spent a decade as a business analyst, building systems and processes for large companies. Embarrassingly, it was almost five years after switching to a career in photography that he fully realised how useful those systems and processes might be in running a studio. Since then, he’s been on a mission to systemise the “boring bits” of the business, without losing the personal service clients look for from a photographer. In this webinar, Iain will introduce you to ManyChat, and show you how he’s using Messenger automation (aka chatbots) to a) Increase enquiries b) Educate clients and c) Increase sales.
Topic: Creating room views for client galleries, websites and print collateral to Sell more wall art with Karina Wells
Description: Karina will be running over how to create a “room view” of your artwork to help you inspire educate and sell to your customers. She will be using pro select & stock images and go through some little tricks on how to make it look realistic. Then we will look at some other ways to create the same effect using different platforms eg: Fundy and photoshop.
Plus it’s so much more than just the physical on how to make the room views. It’s the thought process of why and how to choose the right images to suit the design, layout and space that clients are going to love. To get the reaction “Oh…can we just get that!”
BTW – Karina has worked with Mark for years before taking over Enhance Studios when he and his family decided to move to the sunshine state – so expect a lot of cheek between the two of them.
Topic: Shoot and Sell Ipad App to sell wall art with Tanha Basile
Topic: The Power of Proselect, everything from input to High res output with Brenton Spiteri
Topic: Think outside the square to standout with drone and underwater photography with Lisa Ivandich
Description: Lisa Ivandich is an Australian Family photographer that has used her love of photography as a hobby as well as a business to boost her creativity, have a load of fun, win a few awesome awards and help her stand out in a crowded market.
Be inspired to try something new or out of the box yourself by listening to Lisa talk about exploring underwater and aerial photography worked for her and what it did and did not do for her business. Lisa’s
Topic: Learn to grow your presence on Instagram with Lauren Bath who has 442K Followers!
Description: Deemed “Australia’s first professional Instagrammer” by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Visit Finland and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, Intrepid Travel, Visa Australia, Australia Post and Moët & Chandon.
With a dedicated audience of close to half a million followers (460,000 at last count), she is not only one of Australia’s most powerful travel Instagrammers but also a savvy social media consultant, who provides ongoing campaign management, consultancy and education to several major industry bodies. In 2015 she was a Finalist in the Gold Coast Women in Business Awards in the “Women for Change” category. She has been featured in Travel + Leisure, Daily News, News.com.au and Mashable, among many others.
Lauren’s Instargram: www.instagram.com/laurenepbath/
Topic: Concept, create, capture and print – Personal projects with Kelly Brown
Description: Join Canon Master and WPPI Grand Master of Photography Kelly Brown to learn how she creates single capture creative portraits.
Kelly will walk you through each step of the process from inspiration to shoot, demonstrating how to achieve impact and mood with styling, posing and lighting.
Topic: Find your style and learn how to stand put in the crowd with Craig Turner-Bullock
Description: Finding your style is all about being yourself, living authentically, creating authentically. I call it your ‘glitter’. To truly move forward we have to find that glitter and embrace it. Be Brave and stand out from the crowd.
In today’s webinar, I’m going to be talking about finding and applying your glitter in 3 ways. As a general approach to every day, as a way to find your style as a creative and how to add a bit of sparkle to your client experience.
Once thing is for sure, if in doubt apply more glitter!
Topic: FaceBook – Retarget to your audiance with Andrew Hellmich
Topic: Tiktok your audience with Ashley K
Description: Tiktok is a great new social media platform for creating and sharing music videos and can be used to incorporate your photography.
Share behind the scenes on how you set up and take your photographs and capture your audience in a new and effective way.
It’s a great new marketing tool and so easy to use and during lockdown, period can be a great tool to keep content flowing on your social media platforms.
Topic: Sell bigger albums and wall art, and create better marketing materials with Andrew Funderburg CEO of Fundy
Description: If you are a wedding and portrait photographer who sells Wedding albums and Wall Art, Fundy is the software for you to create and sell products for your business. But Fundy is much more than that…
The Fundy Designer Suite has amazing tools to help create your marketing materials such as magazines, cards, brochures booklets, slideshows, room views, music, skin retouching, etc. All with the same easy-to-use program.
This is truly an awesome program that does so much more and Andrew is going to dive into it today.
Topic: Mark Rossetto “The Game Plan!”
Description: We will be having an open conversation about the facts and guidelines and what that looks like in different states, countries and photography genres for now and over the next 12 months time.
It’s time to think outside the box if you need to work and follow the law. look after yourself and your family and get ready to hit the ground running when that starter’s gun goes off 📷 🙂
So let’s take a step back and determine what is an opinion and what is the fact. There is a lot of interpretations of the rules-based on our own opinion which is clouding our judgement. Also, the Government organizations (health, police, premiers, Scomo and photographers) are giving us different answers and they change on a daily basis. Please, please hear my heart behind it all. We are not to saying to break the law or work in grey areas. Look at your local guidelines and keep up to date with what is going on. Either way, I think YOU make your own judgement calls on this.
Walk The Talk Webinars in 2019...
Topic: Creating an Automated Booking System with Catlin McColl
As photographers, we have to wear many hats in our businesses – artist, marketer, designer, writer, salesperson. With the help of automated booking systems like Acuity, you can take “secretary” off that list.
Tune in as Caitlin walks us through how to set up an automatic system that allows you to schedule shoots, take payments, collect info, sell gift vouchers and manage your calendar. Spend less time on admin and more time doing what you love in your business and life!
Topic: Wedding photography that tells a story and increase album sales with Nick Ghionis
Description: A wedding album, like any book is about storytelling. Effective story telling in weddings is about understanding your clients and tapping into their story and their legacy. We need to make them feel an emotion or connection to the images. Do that, and it’s no longer about increasing your album sales, it’s merely a byproduct of what we do.
Topic: How to price for successful online galleries and make a living with Anja McDonald
Description: Join in the discussion on online galleries vs IPS. Anja will explain how she has structured her pricing model to be a high earning non IPS photographer and why she chose that model. Anja will also explain why she went from IPS to online galleries and why its working so well in her market and area.
Topic: Walk the Talk Webinar “The Fundy IPS Walk Through”
Description: Back by popular demand, we are running a second Fundy Webinar. The first webinar was all about learning how the tools in Fundy Designer can help you with your marketing, your designs, and your sales. This webinar is “The Fundy walk through” Andrew is going to walk us through step by step the best practice and way to use Fundy for your IPS session. This will also be followed by an open Q&A.
Topic: Success with Professional Headshots with Gary hughes
Tap into the underserved market of professional headshots with Gary Hughes. Learn how to approach the photography business from a new perspective that can free up your weekends and open up incredible new avenues of income.
Are you a photographer who is feeling a little overwhelmed at running a high-touch, boutique studio? Are you tired of working late nights and weekends to meet the demands of the portrait and wedding business? Are you a successful, boutique studio owner who is looking for new ways to diversify your income streams in the slow time? Adding professional headshots to your business might be just what you are looking for.
Whether you want to build a whole business around headshots or just generate a new source of income for your business, this webinar could be a great first step in doing exactly that.
Topic: How to help set yourself up for your financial wins in 2019/20!
Description: It’s the new financial year and its time to set some goals for 19/20.
In this webinar, I’m going to take you through some goal setting strategies, learn and know how to read your numbers in your business and set yourself up for a kick-ass year!
Topic: It’s not a photograph until you can hold it in your hands with Anie Z
Description: Photography took a dive as soon as mobile phones started taking pictures and apps provided quick fixes.
Let’s go to the core of real and professional photography and dissect what iit is all about. We sell pictures not files. U less it is printed, it has zero value. Let’s create true value for your craft and sell for great profits.
Topic: Ultimate Guide to Blogging for Photographers with Natasha March
Description: Blogging is great for SEO, but if you don’t understand why, or know how to make it work for you then register now!
Natarsha will explain how blogging can supercharge your SEO and share the in-depth process she uses to drive traffic to her website, engage her followers on social media and deliver an extra level of personal experience to her clients.
Covering off why, how, what to include and what to avoid when blogging, this webinar will have you tapping out blogs to boost your website’s SEO in no time.
Topic: Pet photography on a whole other level with Belinda Richards
Gain insight into the rapidly growing genre of Pet Photography with Belinda Richards. Are you a budding pet photographer or perhaps you have been dabbling in pet photography as a new source of income in you established business? Wondering if you can book up your calendar with wet noses and wagging tails? Then this is for you. Learn Belinda’s top 10 tricks to standing out from the crowd so you too can create a successful business while hanging out with the best people in the world – Dogs!
Topic: Evergreen Facebook Ad Funnels for Photographers with Andrew Hellmich
Learn how to set up an evergreen lead generation funnel utilising Facebook Ads and email. Use this strategy to build authority and likability while establishing you and your brand as the go to photographer in your area. No need to give away free shoots or discounted sessions with this strategy – unless you want to.
Topic: Same day IPS – Save time and make more money with Tanha Baslie
Description: Let’s chat about getting hours back in your day and days back in your week. It’s all about letting your clients order their images on the same day a stunning their studio sessions, and just how amazingly profitable that can be when done right.
Topic: Authentic branding for your ideal client with Kate Ellis
Description: Hey Team! I’d love to have a chat about following your authentic self, branding to show who you are, what you care about and not following the crowd. I want to share the simple and minimalistic branding, workflow and imagery which attracts fabulous clients who love what I do and spend beautifully.
It doesn’t need to be complex! Let’s chat! Kx
Walk The Talk Webinars in 2018
Topic: Online Gallery – Sales without Selling with Hart Tan
Description: The most effective way of sales tend to be In-Person-Sales. It is a great way to maximize your return per Shoot.
However, there are a lot of reasons why shoot experience + online gallery + smart pricing is the way to go for photographers who prefer not to do IPS. The beauty of it is, it makes your business easier to refer as there is zero pressure in buying.
We will discuss the way on how I do my sales process right during shoot to ordering process.
Topic: Artful automation by using facebook messenger bots with Alan Moyle
Description: Messenger is becoming a way that more and more clients are getting in touch with us, and yep… it can be annoying having another place to look for communications you need to reply to.
With the use of Many Chat, there is a great way to automate a survey to get the clients to let you know their needs so you can reply to them quickly and effectively. This works great for general enquires or teamed up with a marketing campaign via facebook.
Topic: Blocks that are stopping people from success with Dorie Howell
Description: Join Dorie as she and Mark talk about the little things in business that can truly hurt businesses. From websites to mindset, and everything in between. This will be an open and honest conversation that will touch on so many of the things that can hold us back with simple, actionable advice that you can implement immediately to get you on the right track toward success.
Topic: Studio Ninja – Be more organised, stop feeling stressed and get your time back with Studio Ninja
Description: Life’s too short of admin! Come hang out with Chris, one of the founders of Studio Ninja, as he walks us through how Studio Ninja works. You’ll learn how to:
- Automatically communicate with your clients.
- Easily keep track of all your shoots, clients, leads and tasks.
- Create “choose your own” quotes that make it super easy to upsell products.
- Send invoices and automatically chase up overdue payments.
- Get your contracts signed online, in seconds.
- And so much more…
50% off of 12-months Coupon Code: “MRPBC50”
Topic: How to regularly have your clients spend $5000 – Dean Mansbridge
Description: Let’s delve into to intricacies of how to regularly have your clients spend 5k on their portrait order. There are alot of factors at play in providing an experience that regularly sees people spend this sort of money and it’s probably more art than science.
Dean is a family portrait photographer who over the past 12 months has had more and more people spend $5000 plus on wall art and albums. With 4-5 shoots per week at an average of over $2800 in a city of only 250k people, Hobart Tasmania.
During this webinar Dean will share with you some of his key tips to success. It’s not to be missed!
Topic: Foundations of Birth, Fresh48 & Lifestyle Newborn Photography
Description: The 2018 Queensland Professional Photographer of the Year, Selena Rollason, will be sharing some of her insights into what it takes to build a full time photography business based purely on birth, fresh48 and lifestyle newborn photography – an area of professional photography that is growing exponentially in popularity worldwide.
Selena’s highly emotive and inspirational work has not only won awards and been published in the media around the globe but has led her to speak at some of the world’s biggest conferences.
In this webinar, Selena will be going through the foundations of the business and sharing her insights into what a photographer needs to safely and sustainably establish themselves in this field of work.
Topic: Getting organized in your business with Kate Buechner
Description: For your business grow you need to be organized and to have systems in place. I will share the way we have systematized our business so that we have been able to rapidly grow the business and still offer an exceptional level of service.
Topic: Do you see what I see? wedding photography with Ashley K
Description: There is nothing more that I love when I shoot weddings then turning an image into a piece of art. A photograph that blows my client away. During this webinar I want to show you a series of photographs from the location to what I have captured right through to the editing stage and the final delivery. I will talk my way through the thought process of my vision from start to finish. Looking forward to seeing you all there.
Topic: How to create magical skies to wow your clients with Karen Alsop
Description: Karen will be sharing how to replace boring skies with new vibrant skies in this webinar. She is also generously giving away a few copies of her new Magic Skies Action to a few lucky winners, plus everyone that tunes in will get an amazing set of 20 skies free!
Topic: Creating meaningful images through connection with Emily Black
Description: Whether you photograph families, or portraits, or landscapes or any other genre, we view our subject through our own lens. Not the camera, but through the filter of our own lives and experience. It is that journey, and experience that is our point of difference, our way to connect.
Photography has the power to move people, and by knowing and connecting with our own journeys we are then able to attract the right clients or customers to our art… because being a little vulnerable and embracing what makes us, ‘us’ we can attract people that connect to our spceific art, and create more meaningful and moving images for them.
Topic: Running a successful 500k portrait studio from your garage With Brenton
Description: Brenton has built a very successful studio photographing family portraits, newborns and weddings over the past 12 years. Working from only his garage, he has created a successfully popular studio proving that with the correct systems, processes and ultimate client experience that it is possible to have an annual turnover of 500k employing a team of passionate and professional staff members.
Brenton’s biggest motivator in his success is educating his clients about the importance of legacy and creating family heirlooms for future generations. Brenton is passionate about ensuring people have printed tangible portraits that will never corrupt or be ‘saved over’. As professionals its important for us to come together and be educators to our clients about what stories and images they want to be left about them well after they are gone.
Topic: Creating Email Campaigns with Kylie Garner
Description: Join us for a free live Webinar with Kylie Garner as she busts common email marketing myths and discusses how you can set up email marketing campaigns, on auto pilot, that will help educate and nurture your potential clients. Don’t miss this, it’s going to be awesome.