Welcome to the webinar series called “Walk the Talk Webinars” These webinars have been designed to be practical, to the point and bite size education on business topics such as software programs (Fundy, Proselect, Animoto, CRM’s, FB ManyChat, etc) and specific business and photography skills set (IPS online, retouching, phone calls, SEO, Website layout, suppliers, etc) In these webinars Mark will arrange some of the best photographers and suppliers in Australia and around the world to give these presentations.
All webinars will be using the program called zoom. You will need to download the program on your computer or device. Make sure you register for the event to join the meeting room.
Please note: You will be on camera (unless you turn it off) all sessions are recorded and only 100 people will be allow at the live webinar. First in best dressed one the day.
This is going to be so much fun and I hope we see you at the next Webinar!
To stay up-to-date with all the latest Webinars and upcoming events, join Mark’s Facebook Group – https://www.facebook.com/groups/ppbnonline
Please Note: The time’s below are Australian Eastern Standard Time (AEST) please check your time zone for the correct date and time depending on where you live: https://www.worldtimebuddy.com/
Walk The Talk Webinars Are Back in 2022...
Topic: The Australian Photographic Prize – Awards
Have you thought about entering photography awards, but haven’t yet taken the plunge? Have you been overwhelmed by the variety of competitions, and been unsure about the benefits of being part of an awards competition?
Would you like to know how to use award success to market your photography business? The Australian Photographic Prize is open to amateurs and pros and on offer is over $30,000 worth of prizes, trophies and opportunities for in-person and online feedback.
Join Mark as he interviews the Australian Photographic Prize Team, Karen Alsop and Robyn Campbell.
Date: Wednesday, 20 July 12pm (AEST – Brisbane, Aus)
Topic: The transformation business of Digital files to finished products with Emma Zealey
With over 100 people booked in the diary learn how we transformed Emma’s business from files only to finished products without compromising on her brand and getting amazing sales and raving fans along the way.
Date: Wednesday 11 May 1pm (AEST – Brisbane, Aus)
Topic: Creating loyal raving fans and get booked out with FB groups with Allison Cole
Have you found your social media engagement isn’t hitting like it used to? Can’t figure your how to create a tribe of loyal raving fans? Well, that’s exactly what I’m going to talk about. Facebook groups are an amazing tool for creating incredible loyal fans! I’m a boudoir photographer however I started in the industry 15 years ago shooting families and weddings. So during this we are going to talk about groups for all genres!!! Are you ready to create an online party? Let’s do this!!!
Date: Thursday 19th May 11am – 12pm (AEST – Brisbane, Aus)
Topic: Work smarter not harder with Imagen AI workflows with Scott Wyden Kivowitz
Imagen uses game-changing technology to help make photographer’s lives easier. Allowing you to leave the tedious and repetitive editing tasks to Imagen so you can get back to focusing on what you love. Scott Wyden Kivowitz, the Content & Community Manager at Imagen, will be live answering your questions about Imagen’s photo editing services and is ready to offer his advice to questions in your photography workflows.
Date: Thursday 26th May 9am – 10am (AEST – Brisbane, Aus)
Topic: Creating Awesome product Videos with iMovie software and your phone with Natarsha March
This is going to be an info-bomb webinar where we capture the footage, record a script, add music and a logo then export a RAD product sizzle reel. In under an hour. 🤯
How did I learn how to create video so quickly? I worked 15 years as a video editor and producer in TV on shows such as TVNZ’s Fair Go, Ten’s Totally Wild, Big Brother and 9 Brisbane’s A Current Affair. #namedrop
Date: Tuesday 31st May 9:30am – 10:30am (AEST – Brisbane, Aus)
Topic: Money spent is money forgotten…Check out the upgrades with Niki Sprekos
Date: Tuesday 7th June 12pm – 12:30pm (AEST – Brisbane, Aus)
Topic: State of the Industry: Survey Results Revealed!
Description: It’s been a turbulent few years for the Photography Industry and many photographers feel the industry has changed.
Date: Wednesday 22 June 10am (AEST – Brisbane, Aus)
Past Walk the Talk Webinars
Education Exchange – 30 days of FREE business education
Back in April 2020 we ran a special webinar series called the Education Exchange. It was 30 days of Free business education. Due to the Corona-virus we were all be forced to put our client facing photography business on hold… But there was nothing stopping us to use this time to up-skill and educate ourselves. This was the prefect time to work on your business and not in your business. When it was all over I wanted to make sure you hit the ground running on the other end.
These webinars took place EVERY weekday from 1st April 2020 until the 1st May 2020. At 9:30am Brisbane AEST.
We had over 500 photographers register and between 70-100 people per day. It was a huge success and I want to thank all the speakers who gave up there time for us all and all the participants who attended the zoom meetings.
Here are the topics and speakers:
Wednesday 1st – IPS Online with Sarah Mounsey
Thursday 2nd – How to create videos for marketing and your website with Natarsha March
Friday 3rd – SEO growth hacks you can implement today with Kylie Garner
Monday 6th – Tave’ Set up, workflow, hints and tips with Kate Buechner
Tuesday 7th – FB Bot automation using Manychat with Iain Sim
Wednesday 8th – Creating room views for client galleries, websites and print collatroal to Sell more wall art with Karina Wells
Thursday 9th – Shoot and Sell Ipad App to sell wall art with Tanha Basile
Friday 10th – Good Friday
Monday 13th – Easter Monday
Tuesday 14th – Graphic Design, branding, colour and creating marketing materials with Susanna Rossetto
Wednesday 15th – The Power of Proselect, everything from input to High res output with Brenton Spiteri
Friday 17th – 25+ Years Resilience in business with Carol Gibbons
Monday 20th – Think outside the square to standout with drone and underwater photography with Lisa Ivandich
Tuesday 21st – Learn to grow your presence on Instagram with Lauren Bath who has 442K Followers!
Wednesday 22nd – Concept, create, capture and print – Personal projects with Kelly Brown
Friday 24th – Studio Ninja – How to create the ultimate automated CRM workflow with Chris Garbacz
Monday 27th – Find your style and learn how to stand put in the crowd with Craig Turner-Bullock
Tuesday 28th – FaceBook – Retarget to your audiance with Andrew Hellmich
Wednesday 29th – Tiktok your audience with Ashley K
Thursday 30th – Sell bigger albums and wall art, create better marketing materials with Andrew Funderburg CEO of Fundy
Friday 1st May – Mark Rossetto “The Game Plan!”
LIVE SPECIAL EVENT: Spilling The Beans On Successful Photography Studios. ELITE SECRETS EXPOSED.
HEY PHOTOGRAPHERS Ever wondered what the Top Successful Photography Studios are doing that you’re not?
- Dean Mansbridge (Zanzo Portraits)
- Tanha Basile (Winni Mini Photography)
- Brenton Spiteri (The Wedding & Portrait Studio)
- Natasha March (Family Photography By Natasha March)
Date: Monday 21th June 10:00am – 11:00am (AEST – Brisbane, Aus)
Topic: Intro to Pic-Time, Your Online Selling Platform with Katrina Ferguson
Curious to know what Pic-Time is and how it can work for you and your clients? Join us for a guided tour of this powerful online sales tool and the chance to win a free 12-month plan.
Date: Tuesday 22nd June 12:00pm – 12:45pm (AEST – Brisbane, Aus)
Topic: SEO Made Simple: Attract Your Ideal Audience & WOW them with Killer Content with Alison Hockings
SEO, keywords, organic traffic, Google rankings…it’s a minefield! Let’s make it simple.
If Google can’t find you, all your fabulous work is for nothing! Noooo!
So, let’s break it down into digestible shots of coffee. Or tea. Or TEQUILA! After all, it’s 5pm somewhere.
We’ll talk simple SEO, finding juicy keywords that convert and how to keep your audience enthralled with killer copy.
Alison Hockings is an AIPP Accredited Photographer, Copywriting Queen and SEO Sorcerous. She takes boring words, mundane sentences and jumbled paragraphs and transforms them into kick-arse copy that inspires, converts, and WOWS the pants off your audience! As well as being a word nerd, Alison is OBSESSED with everything SEO and crafting content Google LOVES.
Date: Tuesday 13th July 11:00am – 11:45pm (AEST – Brisbane, Aus)
Topic: Workflows for Efficient Client Management, Cataloguing and Backup Solutions with Fiona Staff
Streamlining workflows in your business can:
- Save you time
- Eliminate stress and frustration
- Dramatically improve your productivity
- Let you focus more on your core business
Date: Tuesday 20th July 9:30am – 10:15am (AEST – Brisbane, Aus)
Topic: Proselect – The Perfect Selling Tool For In-Person Sales With Ron Nichols
Ron, one of the creators of ProSelect, will show you the in’s and out’s of this powerful in-person selling tool.
This is the perfect webinar to come, ask questions and check out this amazing platform that I have been using for the past 15 years!
Date: Friday 18th June 9:30am – 10:15am (AEST – Brisbane, Aus)
Topic: Canva and Later explained: Create and schedule your socials with Claire Pinder
Create beautiful, simple posts, stories, prints, flyers and more with Canva, and combine with Later to schedule your created designs on social media, weeks in advance! Learn how these tools combine to save you time, and keep your branding and colours consistent.
Date: Tuesday 8th June 11am – 11:45am (AEST – Brisbane, Aus)
Topic: How to get bookings 12 months in advance with Tanha Basile
Tanha will teach us how she strategically sprinkles her marketing around though various avenues, ensuring not all eggs are in one basket. Not only does this keep her at the top of her clients minds, but also keeps her bookings flowing 12 months in advance!
Date: Tuesday 1st June 11am – 11:45am (AEST – Brisbane, Aus)
Topic: The 21 Step Business Health Check For 2021 with Kate Buechner
Kate’s 21 Step Business Health Check has been created to make sure you have all the things in place to have a sustainable and successful business in 2021. 2020 threw us some huge curveballs with the Carona Virus. It affected our marketing, clients buying habits, cost of doing business, Etc. It’s time to make sure we have streamlined and all set up for the win in 2021.
Date: Friday 28th May 2021 at 12:00 pm – 12:45 am (AEST – Brisbane, Aus)
Topic: Remarkable Social Media: 33 Ways to Increase Engagement & Grown Your Audience with Kylie Garner
Getting your posts in your ideal client’s newsfeed is no easy task! So let’s go through 33 types of social media posts that will increase your reach, engagement, nurture a community of raving fans and turning them into loyal clients!
Date: Tuesday 18th May 2021 at 10:30 am – 11:15 am (AEST – Brisbane, Aus)
Topic: Creating an Automated Booking System with Catlin McColl
As photographers, we have to wear many hats in our businesses – artist, marketer, designer, writer, salesperson. With the help of automated booking systems like Acuity, you can take “secretary” off that list.
Tune in as Caitlin walks us through how to set up an automatic system that allows you to schedule shoots, take payments, collect info, sell gift vouchers and manage your calendar. Spend less time on admin and more time doing what you love in your business and life!
Date: Tuesday 24th September 2019 at 9:30am – 10:15am (AEST-Brisbane, Aus)
Topic: Automation that boosts revenue and referrals with Jannah Dryden
With the world moving toward automation, creatives hold a very strong advantage. True creativity cannot be automated but using automation in our photography businesses is what will ultimately ensure our survival.
Tune in to hear Jannah’s journey of creating a global community of pro photographers who create gift registries for their Wedding and Newborn clients. How they significantly increase their revenue per event and boost their referrals…. while they’re sleeping.
Date: Tuesday 10th September 2019 at 9:30am – 10:15am
Topic: Wedding photography that tells a story and increase album sales with Nick Ghionis
Description: A wedding album, like any book is about storytelling. Effective story telling in weddings is about understanding your clients and tapping into their story and their legacy. We need to make them feel an emotion or connection to the images. Do that, and it’s no longer about increasing your album sales, it’s merely a byproduct of what we do.
Date: Tuesday 27th August 2019 at 9:30am – 10:15am
Topic: How to price for successful online galleries and make a living with Anja McDonald
Description: Join in the discussion on online galleries vs IPS. Anja will explain how she has structured her pricing model to be a high earning non IPS photographer and why she chose that model. Anja will also explain why she went from IPS to online galleries and why its working so well in her market and area.
Date: Thursday 15th August 2019 at 11:30am – 12:15pm
Topic: Walk the Talk Webinar “The Fundy IPS Walk Through”
Description: Back by popular demand, we are running a second Fundy Webinar. The first webinar was all about learning how the tools in Fundy Designer can help you with your marketing, your designs, and your sales. This webinar is “The Fundy walk through” Andrew is going to walk us through step by step the best practice and way to use Fundy for your IPS session. This will also be followed by an open Q&A.
Date: Wednesday 31st July 2019 at 9:30am – 10:15am (Brisbane time)
Topic: Success with Professional Headshots with Gary hughes
Tap into the underserved market of professional headshots with Gary Hughes. Learn how to approach the photography business from a new perspective that can free up your weekends and open up incredible new avenues of income.
Are you a photographer who is feeling a little overwhelmed at running a high-touch, boutique studio? Are you tired of working late nights and weekends to meet the demands of the portrait and wedding business? Are you a successful, boutique studio owner who is looking for new ways to diversify your income streams in the slow time? Adding professional headshots to your business might be just what you are looking for.
Whether you want to build a whole business around headshots or just generate a new source of income for your business, this webinar could be a great first step in doing exactly that.
Date: Tuesday 23rd July 2019 at 9:30am – 10:15am
Topic: How to help set yourself up for your financial wins in 2019/20!
Description: It’s the new financial year and its time to set some goals for 19/20.
In this webinar, I’m going to take you through some goal setting strategies, learn and know how to read your numbers in your business and set yourself up for a kick-ass year!
Date: Monday 22nd July 2019 at 10:00am – 11:00am
Topic: It’s not a photograph until you can hold it in your hands with Anie Z
Description: Photography took a dive as soon as mobile phones started taking pictures and apps provided quick fixes.
Let’s go to the core of real and professional photography and dissect what iit is all about. We sell pictures not files. U less it is printed, it has zero value. Let’s create true value for your craft and sell for great profits.
Date: Friday 12th July 2019 at 9:30am – 10:15am
Topic: Ultimate Guide to Blogging for Photographers with Natasha March
Description: Blogging is great for SEO, but if you don’t understand why, or know how to make it work for you then register now!
Natarsha will explain how blogging can supercharge your SEO and share the in-depth process she uses to drive traffic to her website, engage her followers on social media and deliver an extra level of personal experience to her clients.
Covering off why, how, what to include and what to avoid when blogging, this webinar will have you tapping out blogs to boost your website’s SEO in no time.
Date: Tuesday 11 June 2019 at 9:30am – 10:15am
Topic: Get More Clients, Save Time and Increase Profits with Andrew Funderburg
Description: Learn how the tools in Fundy Designer can help you with your marketing, your designs and your sales.
Date: Friday 7th June 2019 at 9:30am – 10:15am
Topic: Pet photography on a whole other level with Belinda Richards
Gain insight into the rapidly growing genre of Pet Photography with Belinda Richards. Are you a budding pet photographer or perhaps you have been dabbling in pet photography as a new source of income in you established business? Wondering if you can book up your calendar with wet noses and wagging tails? Then this is for you. Learn Belinda’s top 10 tricks to standing out from the crowd so you too can create a successful business while hanging out with the best people in the world – Dogs!
Date: Tuesday 28 May 2019 at 9:30am – 10:15am
Topic: Right when you need it – Zero Interest Payment Plans from Payright with Tere Green
Description: An overview of the right way to introduce Zero Interest Payment plans to your business and how they can grow your sales and produce more happy customers!
Date: Wednesday 22nd May 2019 at 9:30am – 10:15am
Topic: Evergreen Facebook Ad Funnels for Photographers with Andrew Hellmich
Learn how to set up an evergreen lead generation funnel utilising Facebook Ads and email. Use this strategy to build authority and likability while establishing you and your brand as the go to photographer in your area. No need to give away free shoots or discounted sessions with this strategy – unless you want to.
Date: Monday 13 May 2019 at 9:30am – 10:15am
Topic: Same day IPS – Save time and make more money with Tanha Baslie
Description: Let’s chat about getting hours back in your day and days back in your week. It’s all about letting your clients order their images on the same day a stunning their studio sessions, and just how amazingly profitable that can be when done right.
Date: Monday 29 April 2019 at 9:30am – 10:15am
Topic: Authentic branding for your ideal client with Kate Ellis
Description: Hey Team! I’d love to have a chat about following your authentic self, branding to show who you are, what you care about and not following the crowd. I want to share the simple and minimalistic branding, workflow and imagery which attracts fabulous clients who love what I do and spend beautifully.
It doesn’t need to be complex! Let’s chat! Kx
Topic: Online Gallery – Sales without Selling with Hart Tan
Description: The most effective way of sales tend to be In-Person-Sales. It is a great way to maximize your return per Shoot.
However, there are a lot of reasons why shoot experience + online gallery + smart pricing is the way to go for photographers who prefer not to do IPS. The beauty of it is, it makes your business easier to refer as there is zero pressure in buying.
We will discuss the way on how I do my sales process right during shoot to ordering process.
Date: 11 September 2018 at 9:30am – 10:15am
Topic: Three simple steps to greater, more consistent sales – Shireen Hammond
Description: Learn how not to “sell” anything! These three steps will change how you do business, increase your revenue per customer and build clients that will trust you, are loyal to you and refer you on a regular basis.
Date: 4 September 2018 at 9:30am – 10:15am
Topic: Artful automation by using facebook messenger bots with Alan Moyle
Description: Messenger is becoming a way that more and more clients are getting in touch with us, and yep… it can be annoying having another place to look for communications you need to reply to.
With the use of Many Chat, there is a great way to automate a survey to get the clients to let you know their needs so you can reply to them quickly and effectively. This works great for general enquires or teamed up with a marketing campaign via facebook.
Date: 21 August 2018 at 9:30am – 10:15am
Topic: Blocks that are stopping people from success with Dorie Howell
Description: Join Dorie as she and Mark talk about the little things in business that can truly hurt businesses. From websites to mindset, and everything in between. This will be an open and honest conversation that will touch on so many of the things that can hold us back with simple, actionable advice that you can implement immediately to get you on the right track toward success.
Date: 7 August 2018 at 9:30am – 10:15am (Brisbane Time)
Topic: Studio Ninja – How to create the ultimate CRM workflow with Chris Garbacz
Date: 3 August 2018 at 9:30am – 10:15am – POSTPONED
Topic: How to regularly have your clients spend $5000 – Dean Mansbridge
Description: Let’s delve into to intricacies of how to regularly have your clients spend 5k on their portrait order. There are alot of factors at play in providing an experience that regularly sees people spend this sort of money and it’s probably more art than science.
Dean is a family portrait photographer who over the past 12 months has had more and more people spend $5000 plus on wall art and albums. With 4-5 shoots per week at an average of over $2800 in a city of only 250k people, Hobart Tasmania.
During this webinar Dean will share with you some of his key tips to success. It’s not to be missed!
Date: 31 July 2018 at 9:30am – 10:15am
Topic: Exceeding client expectations & Studio tour with Natalie Howe
Description: Join Natalie as she walks and talks you through her client satisfaction business model and the Studio that keeps clients coming back for more. Natalie will talk to you about exceeding client expectations and how she continues to grow a 100% organic client portfolio through hard work and dedication. Natalie has a large number of return clients, and with that they bring their friends and family creating a large referral base as well. Natalie will chat about how she liaises with clients from start to finish including the initial contact, preparing a client for a session, the order meeting, preparing and packaging orders and final pick up. Natalie will explain how she uses her Instagram and facebook account to stay connected and real with her clients and followers.
Plus as an added bonus, Natalie will take you on a walk through of her stunning Studio, show you the meeting room, newborn room and main shoot space, as well as the beautiful gardens and outdoor areas, a studio that will truly make your jaw drop, this webinar is not to be missed!
Date: 19 June 2018 at 9:30am – 10:15am
Topic: Photographing By Numbers: How To Run Your Studio as a Business with Kim Hamblin
Description: OK – so as creatives we tend to get waaaay more interested in the lighting, the editing and the artistic side of our profession than all that other boring or scary ‘businessy’ stuff. Yet to be able to make a living from doing something we truly love – we need to understand the numbers behind what we do.
This webinar is an introduction to the key numbers in your business that you should know and track so that you can begin to build a creative and successful studio of your dreams.
Date: 12 June 2018 at 9:30am – 10:15am
Topic: Foundations of Birth, Fresh48 & Lifestyle Newborn Photography
Description: The 2018 Queensland Professional Photographer of the Year, Selena Rollason, will be sharing some of her insights into what it takes to build a full time photography business based purely on birth, fresh48 and lifestyle newborn photography – an area of professional photography that is growing exponentially in popularity worldwide.
Selena’s highly emotive and inspirational work has not only won awards and been published in the media around the globe but has led her to speak at some of the world’s biggest conferences.
In this webinar, Selena will be going through the foundations of the business and sharing her insights into what a photographer needs to safely and sustainably establish themselves in this field of work.
Date: 5 June 2018 at 9:30am – 10:15am
Topic: Getting organized in your business with Kate Buechner
Description: For your business grow you need to be organized and to have systems in place. I will share the way we have systematized our business so that we have been able to rapidly grow the business and still offer an exceptional level of service.
Date: 29 May 2018 at 9:30am – 10:15am
Topic: Do you see what I see? wedding photography with Ashley K
Description: There is nothing more that I love when I shoot weddings then turning an image into a piece of art. A photograph that blows my client away. During this webinar I want to show you a series of photographs from the location to what I have captured right through to the editing stage and the final delivery. I will talk my way through the thought process of my vision from start to finish. Looking forward to seeing you all there.
Date: 22 May 2018 at 9:30am – 10:15am
Topic: How to create magical skies to wow your clients with Karen Alsop
Description: Karen will be sharing how to replace boring skies with new vibrant skies in this webinar. She is also generously giving away a few copies of her new Magic Skies Action to a few lucky winners, plus everyone that tunes in will get an amazing set of 20 skies free!
Date: Tuesday 15 May 2018 at 9:30am – 10:15am
Topic: Creating meaningful images through connection with Emily Black
Description: Whether you photograph families, or portraits, or landscapes or any other genre, we view our subject through our own lens. Not the camera, but through the filter of our own lives and experience. It is that journey, and experience that is our point of difference, our way to connect.
Photography has the power to move people, and by knowing and connecting with our own journeys we are then able to attract the right clients or customers to our art… because being a little vulnerable and embracing what makes us, ‘us’ we can attract people that connect to our spceific art, and create more meaningful and moving images for them.
Date: 8 May 2018 at 9:30am – 10:15am
Topic: Running a successful 500k portrait studio from your garage With Brenton
Description: Brenton has built a very successful studio photographing family portraits, newborns and weddings over the past 12 years. Working from only his garage, he has created a successfully popular studio proving that with the correct systems, processes and ultimate client experience that it is possible to have an annual turnover of 500k employing a team of passionate and professional staff members.
Brenton’s biggest motivator in his success is educating his clients about the importance of legacy and creating family heirlooms for future generations. Brenton is passionate about ensuring people have printed tangible portraits that will never corrupt or be ‘saved over’. As professionals its important for us to come together and be educators to our clients about what stories and images they want to be left about them well after they are gone.
Date: 1 May 2018 at 9:30am – 10:15am
Topic: Creating Email Campaigns with Kylie Garner
Description: Join us for a free live Webinar with Kylie Garner as she busts common email marketing myths and discusses how you can set up email marketing campaigns, on auto pilot, that will help educate and nurture your potential clients. Don’t miss this, it’s going to be awesome.
Date: 21 April 2018 at 9:30am – 10:15am