Photography Business Benchmark Quiz

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11%

PRICING, PRODUCTS & SALES

I have an intimate understanding of my “Cost of Goods” and “Cost of Doing Business” and have priced myself to be profitable.*

Disagree	•	•	Neutral	•	•	Agree

I have sourced a range of quality products including Fine Art Prints, Wall Collections, Albums, Folio Boxes, Desktop Products and Digital Collections to suit a wide range of styles that maximises a client’s opportunity to buy from me.*

Disagree	•	•	Neutral	•	•	Agree

My pricing has been strategically designed with “sweet spots” and “upgrade incentives” that entice people to buy more or upgrade - ultimately maximising each and every sale.*

Disagree	•	•	Neutral	•	•	Agree

I have created a range of Pricing Menus and Product Guides that are given at multiple touchpoints throughout the Client Experience to ensure Pricing is not a surprise.*

Disagree	•	•	Neutral	•	•	Agree

I have mastered the art of “non-salesy” selling and enjoy the process of crafting custom artwork for my clients.*

Disagree	•	•	Neutral	•	•	Agree

I have a thorough understanding of the various Sales Objections and have strategies and responses ready for each scenario.*

Disagree	•	•	Neutral	•	•	Agree

I have a range of payment options available including, Cash, Direct Deposit, Credit Card, Payment Plans and Buy Now / Pay Later to make it as easy as possible for a client to buy from me.*

Disagree	•	•	Neutral	•	•	Agree

PHONE CALLS

I “CALL” my new leads before I email or text them.*

Disagree	•	•	Neutral	•	•	Agree

I call my new leads WITHIN 24 hours.*

Disagree	•	•	Neutral	•	•	Agree

I follow up leads with a phone call AT LEAST four (4) times.*

Disagree	•	•	Neutral	•	•	Agree

I have and follow structured Phone Call Scripts for Enquiries, Bookings and Cancellations that I use as a guide.*

Disagree	•	•	Neutral	•	•	Agree

I do an “Excitement Call” 2 days before all scheduled sessions.*

Disagree	•	•	Neutral	•	•	Agree

PHOTOGRAPHY

I have a professional level camera and a variety of lenses / equipment to cover a range of shooting styles, lighting conditions and locations.*

Disagree	•	•	Neutral	•	•	Agree

I know how to use my camera and equipment to its full capacity whether it be in-studio or outdoors.*

Disagree	•	•	Neutral	•	•	Agree

I have the ability to adjust my shooting style to suit the personality and preference of the client.*

Disagree	•	•	Neutral	•	•	Agree

I have a range of Props and Items on hand to use in every shoot to enhance my client experience and images.*

Disagree	•	•	Neutral	•	•	Agree

I have a thorough understanding of every product I sell and shoot STRATEGICALLY to ensure I have every possible frame and combination available for each product.*

Disagree	•	•	Neutral	•	•	Agree

I have a strong rapport with each client and have a variety of tricks and techniques to elicit authentic smiles and laughter - even for the most difficult of subjects.*

Disagree	•	•	Neutral	•	•	Agree

I have a strong rapport with each client and have a variety of tricks and techniques to elicit authentic smiles and laughter - even for the most difficult of subjects.*

Disagree	•	•	Neutral	•	•	Agree

I have mastered the art of creating “emotion” and capturing authentic intimate moments that are unposed and unforced.*

Disagree	•	•	Neutral	•	•	Agree

STUDIO & LOCATION

My studio layout and presentation has been strategically designed to optimise the client experience. OR the Location I have chosen has been strategically optimised for the client experience.*

Disagree	•	•	Neutral	•	•	Agree

My studio furniture, fittings and lighting are high quality, well presented and in good condition. OR my On Location uniform, car and equipment are high quality, well presented and in good condition.*

Disagree	•	•	Neutral	•	•	Agree

All products are on display - gorgeous Wall Collections on all walls; Albums, Folio Boxes and other Photographic Products displayed for clients to touch and feel - in studio or on-location.*

Disagree	•	•	Neutral	•	•	Agree

My shooting space is professional, tidy, uncluttered and well presented.*

Disagree	•	•	Neutral	•	•	Agree

My selling space (in-person OR online) is professionally presented and optimised to sell with Wall Collections and products on display for clients to see.*

Disagree	•	•	Neutral	•	•	Agree

I have a dedicated area to meet and greet clients whether it be in-studio or on location (eg parking lot or under the large majestic fig tree).*

Disagree	•	•	Neutral	•	•	Agree

MARKETING

I have done thorough market research and created a Brand, Logo, Website and Print Collateral that is professional, high quality and more REMARKABLE than my competitors.*

Disagree	•	•	Neutral	•	•	Agree

I intimately understand my ideal clients - age, gender, education, occupation, hobbies, what makes them happy, what makes them sad, what causes them pain, what brings them joy.*

Disagree	•	•	Neutral	•	•	Agree

My messaging (content, website, marketing) is well crafted and speaks directly to the pain points and desires of my ideal clients.*

Disagree	•	•	Neutral	•	•	Agree

I test and measure a variety of Loss Leaders, Landing Pages, Irresistible Offers, Emotional Imagery and Email Follow-Up Series to optimise the conversion rate of every marketing campaign.*

Disagree	•	•	Neutral	•	•	Agree

I am active on social media daily and create engaging content that nurtures and entertains my ideal client. I post content that is relevant to THEM, not just my products and services.*

Disagree	•	•	Neutral	•	•	Agree

I have a full understanding of how to craft an irresistible offer and have a clear understanding of the difference between ACTIVE and PASSIVE marketing and how to use them in my business.*

Disagree	•	•	Neutral	•	•	Agree

I have a 12 Month Marketing Calendar of all campaigns and promos mapped out for the year ahead.*

Disagree	•	•	Neutral	•	•	Agree

I have AT LEAST 10 Marketing Campaigns going at any given time including Facebook Promotions, Family of The Month / Season, Giveaways, Strategic Alliances, Email Marketing, Expos, Past Client Promotions, Client Referral System, etc.*

Disagree	•	•	Neutral	•	•	Agree

My Website is SEO optimised and I regularly BLOG targeting specific keywords my ideal client searches for regularly.*

Disagree	•	•	Neutral	•	•	Agree

1%ERS

I offer clients who spend over a specific amount, a special gift eg (Gift Card, Wine, a bespoke gift, etc)*

Disagree	•	•	Neutral	•	•	Agree

I actively look for opportunities to go above and beyond in all areas of my business (eg Welcome Signs, Portrait / Wedding Survival Kits, Bottled Water and Snacks at shoots, etc).*

Disagree	•	•	Neutral	•	•	Agree

I use all five senses - Smell, Taste, Sight, Sound, Touch - throughout the photography experience (eg Smell - vanilla candles, Sight - well design and clean studio, Taste - quality drinks and nibbles available, Touch - textures and high quality finishes, Sound - music playing the background, etc)*

Disagree	•	•	Neutral	•	•	Agree

I go above and beyond to make sure I build rapport with every person - from all walks of life - I photograph.*

Disagree	•	•	Neutral	•	•	Agree

I am a problem solver. I have a brilliant knowledge on how to deal with all situations that arise to make sure my clients are comfortable throughout the client experience.*

Disagree	•	•	Neutral	•	•	Agree

Operations

I have a thorough understanding of my NUMBERS and know my COGS, average sale, lead to booking conversion rate, cost per lead, cost per booking AND I know exactly how many leads I need to achieve my desired revenue per month.*

Disagree	•	•	Neutral	•	•	Agree

My Client Experience is mapped out, automated and optimised so the client is educated at every touchpoint about the experience, the process and my pricing.*

Disagree	•	•	Neutral	•	•	Agree

I utilise a Customer Relationship Manager (CRM) and have it set up like a well oiled machine with workflows, automated emails, questionnaires, contracts and invoicing (Eg Studio Ninja, Tave, 17Hats, etc)*

Disagree	•	•	Neutral	•	•	Agree

I utilise professional selling tools such as Proselect, Fundy, Pictime or Pixieset to create a seamless and immersive buying experience for the client.*

Disagree	•	•	Neutral	•	•	Agree

I utilise an Email Marketing Tool such as MailChimp or Moosend to regularly nurture and entertain my email list.*

Disagree	•	•	Neutral	•	•	Agree

I have all systems and processes documented in an Operations Manual, so any one can take over from me at any time and the business will continue to operate as normal.*

Disagree	•	•	Neutral	•	•	Agree

CLIENT CONNECTION

I build rapport and deep connections with clients. I can recognise different personality types and adjust my approach to suit.*

Disagree	•	•	Neutral	•	•	Agree

In person, I consciously match and mirror the client’s energy, body language and tone of voice to put them at ease.*

Disagree	•	•	Neutral	•	•	Agree

I have a thorough understanding of the different personality types to predict a client’s needs, reactions and objections in any given scenario.*

Disagree	•	•	Neutral	•	•	Agree

I have a thorough knowledge of each client - each family member, their personalities, hobbies, what they love to do, unique stories - and tailor my shoots to suit.*

Disagree	•	•	Neutral	•	•	Agree

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