Shooting For Success

“It’s been 5 years of struggle with an $800 average sale for the past 3 years and trying to get clients to get my business off the ground to become profitable. I decided to do Marks “shooting for success” in Nov 2018. Fast forward… my average is now steady at $2500 and I’m almost booked out for the rest of the year and its only June! Best decision I have ever made for my business. If you are on the fence to do this course, I would say go for it! Totally changed my life!” 

Lisa Broderick – LM broderick photography.

Clients are made, not found!

It’s all too common these days to hear phrases like “I can’t find the right clients” or “you live in a better area than me”, or even “you’re just so lucky you have good clients all the time”. But I can assure you that clients are made, not found! Client education is key to understanding your true value.

Following on from the success of my Master your Marketing course, The Baby Summit and Milkyway Retreat, I’ve had a HUGE increase photographers asking “So now I have the client, how do I get them to buy my artwork?

As always this practical, content-packed workshop is designed give you the tools and strategies to help educate your clients through the entire client experience to generate bigger sales and set yourself up for the win… without needing to be all hardcore salesy. The workshop will cover from the first enquiry all the way through to helping the client purchase their artwork. Mark will be giving you the roadmap to success, and cover each step of the way. Whether you’re selling online files, transitioning into IPS or already have a well-oiled structured IPS model, I guarantee you will get lots of light bulb moments throughout the day.

This is all achieved through great client education, understanding the psychology of sales and the client buying cycles, and by giving the right information at the right time. It doesn’t matter if you’re a seasoned professional or just starting out in your photography journey – all of the techniques taught are proven and tested over 10 years, not only within Marks own photography business but also with 100’s of other businesses around the world. They are transparent, honest and customer focused to give you the best opportunity to sell your artwork without having to sell at all.

This is a practical, content-packed workshop that is designed for any portrait photography business professional in any genre, style and location around the world. It will be presented by Master Photographer and Photography Business Coach, Mark Rossetto. Mark built and ran one of Melbourne’s most successful portrait studios, photographing approximately 500 clients per year.

We want to make sure that this workshop is open to everyone and not let finances stop you from coming, so we can set up a payment plan for you.​ The best part about this is that you can implement the training and make payments after the workshop.

WORKSHOP DETAILS

Using the genre and style you already have, you will learn the art of client education from the first phone call all the way to the order the artwork. Increase your average orders and have a greater consistency and predictability in your photography studio. It’s all about How to increase the clients experience and give them great value and quality service. The workshop will cover:

  • Take a client through the whole client experience from Website to “How would you like to pay for that?”
  • Psychology of sales and marketing
  • ​Successful photography business models to suit you, your family and your lifestyle
  • Understanding the clients buying cycle (why and when people buy)
  • Advanced Website layout to increase client engagement
  • Create and develop a lead magnet to attached new clients
  • Get creative with a Social Media content planner
  • Mark’s Key top 3 Passive and Active Marketing plans
  • Phone scripts that convert in 6 easy steps
  • Booking forms, Pre session planning & questionnaires – Why this is important and how to do it
  • Get specific and shoot with the end product in mind
  • Same day IPS (save time and save money)
  • Top 6 steps to a successful design consultation
  • Proven selling techniques and closing styles to increase your average sale
  • How to create and understand the benchmark standards for your studio and then take it to the next level
  • …and so much more!

​Please note: This workshop is 100% business and marketing related, without any fluff. You’ll be learning methods to set your business and marketing up for the greatest chance to be a successful photography studio. No shooting, posing or props will be used through out the day.

Date: Tuesday 30th July

Time: 9am – 5pm (With dinner afterwards)

Location: Novotel Brisbane Airport. 6-8 The Circuit, Brisbane Airport QLD 4008

Website: www.novotelbrisbaneairport.com.au

Tuesday 30th July 9am – 5pm
Novotel, Brisbane Airport
$975 per person Early Bird Price
Limited attendees

Workshop Fee: Early Bird Price $975 AUD per person. (Up until 3 weeks prior to the event normally $1450. Save $475)

PayPal: Pay in full or a minimum 50% deposit is required to confirm your booking. Remainder 50% due 30 days prior to workshop. (50% payment coupon code is “mrw2019” type in at payment gate way through PayPal)

Direct Transfer: Pay in full or a minimum 50% deposit is required to confirm your booking. Remainder 50% due 30 days prior to workshop.

Account Name: Mark Rossetto, BSB: 063 220, Acc: 1014 1124, Ref: Your Name (Please message Mark asap if you are doing this method of payment)

BOOK YOUR SEAT FOR ONLY $100 DEPOSIT WITH PAYRIGHT:  I want to make sure that this workshop is open to everyone and not let finances stop you from coming. We can set up a payment plan for you. Simply pay a deposit of $100 ($100 payment coupon code is “payright$100” – type in at payment gateway through PayPal).  Once payment is made Mark will contact you directly to set up your payright account within 48hours. Please note that extra fees apply.

Attendees: Workshops will be limited to only 10-15 attendees. (All previous workshops have sold out)

What’s included

  • Morning tea, Lunch Afternoon tea and refreshments will be provided each day
  • Workshop booklet
  • Business and marketing forms, templates and worksheets
  • Trade partners and sponsors discounts (these are awesome, saving your $100’s)

What’s NOT included

Transport and accommodation to the workshop is not included.

What to bring

  • Your studio marketing collateral (brochures, flyers, booking letters, price list, booklets, etc. For you to refer to throughout the day)
  • Comfortable clothing
  • Drink bottle and snacks
  • Notepad and pen
  • An open mind and a smile

​Testimonials – Read what others say about Marks coaching and workshops