Industry Night & Marketing Masterclass

Melbourne’s Industry Night

Brisbane’s Industry Night

Industry & Networking Evening with Guest Speakers

Join us for an Industry and Networking Evening with four brilliant guest speakers plus our sponsorship partners – Brilliant Prints, Seldex, The Photographers Toolbox, Kayell, Bespoke Packaging, Capture to print, Nikon and Album Registry. The evening is designed with you – the photographers in mind, to meet the suppliers and to get your hands on some of the industries best photographic products in Australia. You’ll also hear from four guest speakers from different genres and stages in business, who are not only brilliant photographers but also successful business owners.

This event is going to be an epic night with lots of fun and laughter, plus some business talk too. It’s going to be a cocktail style event and includes a drink and food throughout the evening.

Each speaker will have 10 minutes and suppliers will have 5 minutes on the clock to share on a topic that they specialise in and are passionate about, so it’s going to be quick, informative and entertaining all at the same time.

Our suppliers are donating over $1000 worth of amazing door prizes for products and services and I’m sure there will be more to come. So please invite your friends in the industry, partners are welcome too and let’s make this a great night to remember!

Sponsors

We have some of our favourite sponsors from the Australian photographic industry coming to the event. This is a great opportunity to meet them face to face and be able to pick up and hold the products, which is much easier than over the internet or in the magazines. They will also have special offers and door prizes on the night, so make sure you come on down. Click on the logos to go straight to the websites.

Sydney Event – The Grand Pittwater Function Centre – North Ryde RSL

Date: Monday 21st October 2019

Time: Doors open at 4:30pm – 6pm for trade show. Evening offical starts 6pm – 9pm (bar open till late)

Dress: Smart Casual (just like going out for a nice dinner)

Location: The Grandpittwater Function centre, NorthRyde RSL, Cnr Magdala & Pittwater Roads, North Ryde 2113

Parking: Free on loaction.

Website: www.grandpittwater.com.au

What’s included: Tradeshow, speakers, one drink on arrival (beer, wine, champagne), canapes, networking and over $1000 worth of door prizes!

Cost: $45 per person

Numbers are limited to the first 75 people only, so book in quick!

Sydney Guest Speakers

Natalie Howe – Exceeding client expectations

Natalie will talk to you about exceeding client expectations and how she continues to grow a 100% organic client portfolio through hard work and dedication. Natalie has a large number of return clients, and with that they bring their friends and family creating a large referral base as well. Natalie will chat about how she liaises with clients from start to finish including the initial contact, preparing a client for a session, the order meeting, preparing and packaging orders and final pick up.

Website: www.howestudios.com.au

Chris Buechner – How to create a successful boudoir photography business

Boudoir photography is such a unique genre and needs to be looked at it totally different perspective. From years of experience, Chris is going to break it down into the top 6 things you need to know when building your boudoir business.

Website: www.sydneyglamourphotography.com.au

Kate Buechner – Why?

One simple word can really change the way you look at your business!

Website: www.uberphotography.com.au

Rachael Bentick – 5 ways to market to the Millennial Bride

Have you noticed that the wedding marketing game has changed? Just being on social media isn’t enough. As the driving force behind Inlighten Photography, Rach has been marketing to brides for more than 17 years. The good news is, reaching today’s bride is less about spending your cash, and more about maximising your hustle. Rach will be sharing her top tips to boost your bookings with the millennial bride – no selling required!

Website: www.inlighten.com.au

Monday 21st october 6pm – 9pm
SYDNEY – The Grandpittwater Function centre, NorthRyde RSL
$45 per person
Only 75 tickets avaiable (13 Tickets Left)

Tuesday 22nd October 9:30am – 1:30pm
SYDNEY – Uber Photography, Gordon
$495per person Early Bird Price
Limited 10 attendees (3 spots Left)

Master Your Marketing – Masterclass

It’s all too common these days to hear phrases like “I can’t find the right clients” or “you live in a better area than me”, or even “you’re just so lucky you have good clients all the time”. But I can assure you that clients are made, not found!

This masterclass is a mini version of the hugely popular Master your Marketing online on-demand course.. but in person!

It’s 4 hours of pure photography marketing, all designed to get your phone ringing with qualified and quality leads, who are excited about you and your photography business. This is all achieved through great client education, understanding the psychology of sales, client buying cycles and giving the right information at the right time. We will go through loads of marketing ideas and you’ll walk away with a 12-month marketing plan to set yourself up for 2019/2020. Also perfect timing for the Christmas period!

As always this practical, content-packed workshop comes with a workbook and is designed give you the tools and strategies to help educate your clients through the entire client experience to generate bigger sales and set yourself up for the win… without needing to be all hardcore salesy.

It will be presented by double Master Photographer and Photography Business Coach, Mark Rossetto. Mark built and ran one of Melbourne’s most successful portrait studios, photographing approximately 500 clients per year.

Limited to 8-15 people only! (depending on room size)

SYDNEY – Location details

Date: Tuesday 22nd October 2019

Time: 9:30am – 1:30pm (half day so you can drop off and pick up the kids)

Location: Uber Photography, 768 Pacific Hwy, Gordon NSW 2072 (You’ll also get to see what a wildly successful commercial studio set up looks like)

Website: www.uberphotography.com.au

MasterClass Description

Using the genre and style you already have, you will learn the art of client education from the first impression to the booking call. This will increase your average orders and have greater consistency and predictability in your photography studio. The workshop will cover:

  • Take a client through from the first click on the website to the booking stage
  • Psychology of sales and marketing
  • Understanding the clients buying cycle (why and when people buy)
  • Advanced website layout to increase client engagement
  • Create and develop a lead magnet to attached new clients
  • Get creative with a social media content planner
  • Mark’s top passive and active marketing plans
  • Phone scripts that convert in 6 easy steps
  • How to create and understand your 12-month marketing plan
  • Proven selling techniques and closing styles to increase your average sale
  • How to create and understand the benchmark standards for your studio and then take it to the next level
  • …and so much more!

Please note: This workshop is 100% business and marketing related, without any fluff. You’ll be learning methods to set your business and marketing up for the greatest chance to be a successful photography studio. No shooting, posing or props will be used throughout the day.

Masterclass Investment

Workshop Fee: Early Bird Price $495 AUD per person (Up until 2 weeks prior to the event normally $995. Save $500

PayPal: Pay in full or a minimum 50% deposit is required to confirm your booking. Remainder 50% due 14 days prior to the workshop (50% payment coupon code is “mrw2019” type in at payment gate way through PayPal)

Direct Transfer: Pay in full or a minimum 50% deposit is required to confirm your booking. Remainder 50% due 30 days prior to the workshop.

Account Name: Mark Rossetto, BSB: 063 220, Acc: 1014 1124, Ref: Your Name (Please message Mark ASAP if you are doing this method of payment)

BOOK YOUR SEAT FOR ONLY $100 DEPOSIT WITH PAYRIGHT: I want to make sure that this workshop is open to everyone and not let finances stop you from coming. We can set up a payment plan for you. Simply pay a deposit of $100 ($100 payment coupon code is “payright$100” – type in at payment gateway through PayPal). Once payment is made Mark will contact you directly to set up your payright account within 48 hours. Please note that extra fees apply.

Attendees: Workshops will be limited to only 10-15 attendees. (All previous workshops have sold out)

What’s included

  • Morning tea and refreshments will be provided
  • Workshop booklet
  • Business and marketing forms, templates and worksheets
  • Trade partners and sponsors discounts (these are awesome, saving you $100’s)

What’s NOT included

Transport and accommodation to the workshop are not included.

What to bring

  • Your studio marketing collateral (brochures, flyers, booking letters, price list, booklets, etc. for you to refer to throughout the day)
  • Comfortable clothing
  • Drink bottle and snacks
  • Notepad and pen
  • An open mind and a smile

Testimonials – Read what others say about Marks’ coaching and workshops.