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Meet Mark Rossetto

Mark Rossetto is an international award-winning Double Master Photographer with the Australian Institute of Professional Photography (AIPP), an international keynote speaker and a qualified Photography Business and Life Coach. Mark is highly regarded and has coached hundreds of photographers from beginners to seasoned professionals all over the world including Australia, USA, UK, Europe and NZ.

Sprint Coaching

One-on-one photography business “sprint” courses designed with the end result in mind!

Endurance Coaching

Personalised business coaching for the long haul. We will help set up your systems, marketing campaigns and hold your hand every step of the way.a

Master Your Marketing

Online “training on-demand” course with more than 50 videos and hours upon hours of photography marketing gold.


Mark has a powerful “under-dog” story to tell, and can be booked for speaking engagements for various topics. He is also a sought-after speaker at photography events and conferences.

Naomi Reiter

I started working with Mark after renaming and rebranding my business (like starting all over again). Before starting business coaching with him, I attended his Shoot to Sell workshop, which was in itself a goldmine of information. Learning ProSelect and in-person sales techniques has been invaluable in bringing my average sales up from $400 to $1400 within the first couple of months. I have since also attended his Marketing your Business workshop which was absolutely fantastic.

Naomi Reiter
Naomi Reiter Photography

D K Walsh

With Mark’s help I have revolutionised our business, very quickly, to a level that we have dreamed of for some time. My first 4 sales averaged $2400! An increase of over 100% on our recent sales history. This is a direct result from implementing what he taught. The most fulfilling part of this is that my clients are happy and seeing value in our service and products.

D K Walsh
Milque Photography & Films

Helen Henry

Having worked with other mentors and business coaches I found Mark to be so genuine in helping me find the right business structure to suit me and my family. He helped me to clear the clutter in my mind to see exactly what I wanted and what I needed to do to get me there. I didn’t want a cookie cutter solution to the issues I was having. I wanted a real solution to my needs and that is exactly what he was able to help me do.

Helen Henry
Rhubarb Photography, Qld, Aus

Damien Bowerman, M.Photographer I

I attended Mark’s seminar last year and found it hugely informative. Hearing how he went from running a studio in his garage to opening a boutique studio in Brighton in just a few short years, was inspirational to say the least! With his passion and business experience, I learnt how to focus on my strengths and outsource my weaknesses amongst other things. He is a wealth of knowledge that I would recommend to anyone looking to improve their lifestyle and business. Mark knows his stuff!

Damien Bowerman, M.Photographer I
Vic, Aus

Johl Dunn

In speaking to Mark and discussing business structures & procedures, he gave me two great tips that made a big difference in our sales & client interaction. If you’re wanting to improve performance in your business and want some great tips to change your client experience & average sale, Mark is your man.

Johl Dunn
JD Portrait Art, Vic, Aus

On The Blog​

This is the place where I share kick-ass ideas, strategies and products to help you build your photography business to new heights.


What is clubhouse? Let’s Chat – The Good, The Bad and The Ugly!

[vc_video link=’https://youtu.be/gGkBmpjpEPU’] This video is based around photographers and how to best use the clubhouse app in your business. I’m going to run through the What How Why Opportunities Pros Cons Warning Show you theRead more “What is clubhouse? Let’s Chat – The Good, The Bad and The Ugly!”


Why photography is so important to grandparents

Why photography is so important to grandparents? My mum lives interstate and while I was down in Melbourne I was staying at my mum’s house in the spare bedroom and its hard not to noticeRead more “Why photography is so important to grandparents”


All Photographers are Vultures

“All photographers are a pack of vultures!” Not the words you want to hear in a design room! This is what happens when we are not transparent and honest with our clients from the startRead more “All Photographers are Vultures”


Take the Dam Mile!

I’m sure you have heard the saying “Give an inch and take a mile” And normally this is said in a negative way of someone taking advantage of a situation. E.g. like when your kidsRead more “Take the Dam Mile!”


Covid-19: How to Minimise the Impact on Your Photography Business

  [vc_video link=’https://youtu.be/6jac1ep4fT8?t=111′] The COVID-19 pandemic has caused much panic throughout Australia and will undoubtedly have a devastating impact on thousands of photography business. With the Australian Government banning events and advising against unnecessary travel,Read more “Covid-19: How to Minimise the Impact on Your Photography Business”

Authentic branding for your ideal client with Kate Ellis

Authentic Branding for Your Ideal Client with Kate Ellis

Standing out in a crowded market place is hard! Not to mention a FLOODED marketing place full of photographers all vying for the same clients. So how do you capture the attention of your ideal clients, create a brand that resonates with your audience WITHOUT selling your soul? On this episode of Walk The Talk Webinar, we chat to Kate Ellis – one of Adelaide’s leading pregnancy, newborn, baby, child and family photographers.