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"I empower Photographers to build thriving businesses with a holistic approach, proven workflows and marketing strategies tailored to suit you and your lifestyle."

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Who is Mark Rossetto?

Hello and welcome...

Mark is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-after public speaker and a qualified Life and Photography Business Coach.

At just 25 years of age, Mark transformed his passion for photography from a hobby into one of Melbourne’s most successful family and wedding photographic studios. Each year Mark and his team photographed over 500 families and were consistently booked at capacity with weddings. He successfully sold this business and had a sea-change to sunny Queensland with his family.

Mark now dedicates his time to teaching photographers the skills needed to build successful businesses. His systems and processes for increasing sales and profits, combined with his extensive marketing and industry knowledge have resulted in hundreds of success stories for both aspiring and seasoned professional photographers all over the world including Australia, USA, UK, Europe and NZ.

His passion for helping people succeed and thrive in their business is only overshadowed by his charismatic and outgoing personality. Mark’s zest for life, business and photography make him an in-demand speaker and MC for workshops, conferences, events, educational sites, podcasts, etc.

Mark has an uncanny way of uniting the photography community, which he does through the Australia-wide industry nights. Where he brings together some of the top photography industry businesses and suppliers, amazing speakers and approx 70 photographers for a night of connection, education and fun.

In 2023 he co-founded the Professional Photography Business Network (PPBN) creating a community of photographers who work together to champion, connect and support Photographers, Industry Leaders and change-makers to help to supercharge business growth.

random facts about me...

  • I’ve been married since 2007 & have 2 crazy kids
  • I’ve travelled all over the world
  • I wanted to be a fireman
  • I’m a Diver Master with both PADI and SSI
  • I am originally from Victoria, now a true Queenslander
  • Love triathlons and I’m a 70.3 Ironman (5:16:00)
  • My wife and I run a community support group called Love Army 
  • Podcasting is fun interviewing photographers from all over the world
  • I like RED Balloons

Choose Your Pathway to Success

endurance coaching

Just imagine where your business could be if you had a Business Development Manager! Time to work smarter and not harder with proven systems workflows and marketing that works with the Endurance Coaching Program

Master Your Marketing

How I went from ZERO clients to getting a single portrait client to spend $10,000 and how you can do the same...

SHOOTING FOR SUCCESS

If your Client Fulfilment System isn't a well oiled machine, you may as well be throwing money out the window.

Photography Studio Operations Manual

A library of Standard Operating Procedures (SOPs) covering 15 chapters and 150 topics to help you scale up your operations and improve efficiency.

STUDIO NINJA SET UP IN A DAY

You know you need a CRM! But the thought of setting it up and implementing it looks like a massive task and overwhelming

book a free 20min coaching strategy session with me

If you have ever wondered what coaching is all about? Asked yourself what does Mark cover and is it a good fit for me? In this session, we will take a look into your business and come up with solutions to help you become unstuck and give you direction, guidance and clarity that you need to move forward in your photography business.

“This is a life changing and an investment into your future 100%. I can’t even describe how helpful and life changing he is. Mark armed me with the ammo that I needed to do proper marketing campaigns and strategies to plan my year in advice.”

Tanha Basile, QLD

“His education is the best I’ve come across in years and I’ve spent $10,000+ in education. Marks stuff will put you out in front of the competition”

Wes McNeil, QLD

“Endurance coaching is just invaluable because it really pushes you out of your comfort zone and make sure that your constantly working on your business and not just in it and keeps me motivated! ”

Alice Rye, QLD

“The Master Your Marketing is like being able to turn on a tap for leads and get them when ever you need them. It’s grown our business so much, we needed to hire a new photograher it’s grown that much. I recommend you to every one!”

Laura Ridley, NZ

“Highly, highly, highly recommend, that you do any course with Mark, he knows his stuff inside and out. The endurance coaching is the top it’s the best and absolutely worth it.”

Danielle Minett, NSW

Since attending the workshops and purchasing the master your marketing course, it is differently increased my bookings and my take-home income per sale. I wish I had met him earlier in my photography business!”

Kurt Stockham, QLD

CLIENT STORIES

"Mark has such a huge wealth of knowledge. Whether you're a part time photographer or already have a business and just need to keep your finger on the pulse or take it to the next level. It's all here," ~ Melissa Alagich

Be apart of the community

Join us at The Professional Photography Business Network FB Group

This educational site is geared toward educating photographers to have more successful and profitable businesses, to build community and connect. Business is not meant to be lonely, so let’s help each other out and be involved in the group.

On The Blog

Cutting edge content for Photographers

Kick-ass ideas, strategies and products to help you build your photography business to new heights.

FB LIVE

What is clubhouse? Let’s Chat – The Good, The Bad and The Ugly!

[vc_video link=’https://youtu.be/gGkBmpjpEPU’] This video is based around photographers and how to best use the clubhouse app in your business. I’m going to run through the What How Why Opportunities Pros Cons Warning Show you the …

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FB LIVE

Why photography is so important to grandparents

Why photography is so important to grandparents? My mum lives interstate and while I was down in Melbourne I was staying at my mum’s house in the spare bedroom and its hard not to notice …

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FB LIVE

All Photographers are Vultures

“All photographers are a pack of vultures!” Not the words you want to hear in a design room! This is what happens when we are not transparent and honest with our clients from the start …

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FB LIVE

Take the Dam Mile!

I’m sure you have heard the saying “Give an inch and take a mile” And normally this is said in a negative way of someone taking advantage of a situation. E.g. like when your kids …

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Business

Covid-19: How to Minimise the Impact on Your Photography Business

  [vc_video link=’https://youtu.be/6jac1ep4fT8?t=111′] The COVID-19 pandemic has caused much panic throughout Australia and will undoubtedly have a devastating impact on thousands of photography business. With the Australian Government banning events and advising against unnecessary travel, …

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Authentic branding for your ideal client with Kate Ellis
Marketing

Authentic Branding for Your Ideal Client with Kate Ellis

Standing out in a crowded market place is hard! Not to mention a FLOODED marketing place full of photographers all vying for the same clients. So how do you capture the attention of your ideal clients, create a brand that resonates with your audience WITHOUT selling your soul? On this episode of Walk The Talk Webinar, we chat to Kate Ellis – one of Adelaide’s leading pregnancy, newborn, baby, child and family photographers.

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